Minnesota Environmental Fund
The Minnesota Environmental Fund is a non-profit that raises money primarily through workforce giving for over 20 Minnesota environmental organizations.
Research, Prototype Creation, Strategy, Graphic Design, Visual UX, Wireframing
Touchpoint Strategy Map
High Fidelity Prototypes
Axure RP 9
Pen & Paper
Plenty of sticky notes
Strategy map showing what touchpoints people will interact with in different areas of engagement.
The Minnesota Environmental Fund (MEF)'s Director, Doug spoke with us about how workplace giving has gone down significantly in the past few years. He wanted a solution that would draw in the under 40 crowd. Doug was drawn to the idea of having an app that would give a percentage of purchases the user made to MEF.
I worked on a team with 3 other UX designers. The project took one week. We worked together on research and strategizing a touchpoint plan. I created a new logo and branding color scheme. I also made mockups for stickers, a postcard, and visual of the touchpoint strategy map and implementation plan.
We performed a cognitive walkthrough mostly going through MEF's website, and social media pages. We found apps similar to the app MEF desired. After thinking about app development costs and the fact that existing apps were available for collaboration we wouldn't continue on the path of app creation. Why reinvent the wheel? We decided a more people facing - event-based approach.
We proposed MEF should Have booths at events that their supported organizations were hosting. Many of these organizations were very active and would provide a lot of opportunity to MEF to hand out informational brochures, sell stickers (a lot of people like the immediate gratification of buying a product and knowing it goes to a good cause) and explain their giving process.
The updated MEF website would have giving incentives at each level with prizes such as experiences and donated outdoors goods. They might subscribe to MEF's many now active social media channels to find out about new prizes, events they're sponsoring and how to sign up for their new more engaging newsletters that provide volunteer highlights and opportunities as well as events and the general happenings at MEF.
Examples of proposed touchpoints for MEF. (Brochure, Stickers, Newsletter Revamp, Website Update)
The next steps are laid out on the Implementation road map. They express immediately starting with newsletters and social media to get their existing followers more engaged.
They should purchase artist made stickers and be at events more to start gaining more interest from the younger crowd.
Finally they should update their website and brand. It should be friendly and accessible so they can keep making new connections.
View a narrated stakeholder presentation here.
Implementation plan for MEF's next steps of action.